General Prepper Case
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client
General Prepper
Service
Paid Social
Period
2023
Paid Social Case
Background
Simple – wanted to increase ROI from their Meta marketing
Our take
We set a new account structure, analyzed their assortment and the market to figure out which products & categories where to be marketed when as well as how. Thereafter we continuously tested the mentioned variables with different ad creatives to find winners.
Results: March - July (2023)
(Spending kept the same and)
+229% ROAS
During our first 5 months of working together ROAS went from 5,22x in March to –> 11,96x in July.
Developed collaboration
During the summer of 2023 we aslo came to an agreement that we would take over the paid search ads for General Prepper.
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Our Paid Social Creative approach
We approach Paid Social Media Marketing with our inhouse developed system where we go from setting up your fundamentals, research, creating and converting.
- What to advertise – hero products & themes
- What to communicate – Offers
- Creating Content – USP’s, Hooks, Scripts & Creators
- Convert the traffic – Creating landing pages for the entire funnel (ToF, MoF, BoF)
- Creative testing – Testing ads; account structure, budgeting, targeting
- Analyze & Optimize
- Scaling
Our system is applicable on all the major social media plattforms such as Meta (Facebook & Instagram), Tiktok, Snapchat and Pinterest.
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